If you're not reading this, your competitors are.
Your new secret weapon: a growth hacking playbook used by hundreds of founders to scale from 0 -> $1M+
$400
$275
350+ pages of growth hacks and tactics.
No bullshit.
Your money back if you're not impressed.
Virality & Growth Engineering
How to exploit the holes in the system and build a breakout product that causes your AWS bill to spike.
Behavioral Psychology
Master persuasion and gamification, and learn why people make the decisions they do.
Sales & Cold Outreach
Figure out how and where to find your first 100 customers, and master the tactics to close them.
Product Design
Understand built-in virality - building products in a way that they naturally grow and attract more users.
Content
Learn how to write exceptional content that builds an audience quickly and attracts attention.
VC Fundraising
Navigate the counter-intuitive world of venture capital, master your pitch, and learn how to get warm intros.
Trusted By 500+ Founders from YC, Techstars, Z Fellows, and more
We grew our email list to 1000+ people in a month.
Adi definitely knows his shit. 10/10 would recommend.
Neha Desaraju
Founder @ Squaretower.xyz
Silicon Valley's best kept secret.
There's so many accelerators that will charge you thousands of dollars to participate and this playbook is easily worth 50 times all of them. Anyone who is a founder or thinking of becoming one NEEDS to give this a read.
Matthew Molinar
I threw my existing growth strategy in the trash.
As an enterprise software startup (in Kansas City of all places), it can be really hard for us to stand out and get attention, from customers and investors alike. Virality Playbook is full of ideas for us to solve that problem and get ourselves in the game fast.
Jeffrey Annaraj
Founder @ Cybership
Really enjoyed the Virality Playbook.
This is a solid read for any founders especially those building in AI or consumer. I've applied a lot of the concepts to my side projects and am regularly checking in to read the latest updates to the book! Aditya has done a fantastic job writing this.
Sathvik Vangavolu
Developer Relations @ Perplexity
What's Inside?
A sneak peak at some of the chapters waiting for you inside.
Meet the author
Hey there. I'm Adi, the founder of the Virality Playbook. I single-handedly wrote and maintain the 350+ pages of the playbook.
So why should you trust my work? This is my story.
Built and launched an e-commerce app w/ 200k+ users.
I founded MeriPheri, a digital payments app for street vendors in India, which I scaled to over 200,000 users. I launched the app in 2019, while I was still in high school, and worked on it for over four years, learning a ton about startups, product design, and user retention along the way.
Launched an NBA prediction market with 35% user retention
While in college at UT Austin, I co-founded Populus, a prediction market based fantasy sports app for NBA basketball. We hit over 5000 users and maintained an insane 35% user retention rate for over a year.
Co-founded the 3rd largest college sports media house in the entire US
Populus eventually spun off into 512 Media, which in just 6 months became the 3rd largest NCAA media house in the US. We hit over 20,000 podcast streams, 10M+ social media views, and signed athletes like Erica Sullivan and Kelly Pash.
Eventually, we started working with CBS Sports and Formula One, even getting invited to F1's Media Day in 2024.
Made the Forbes 30 Under 30 List at 20 years old.
In August 2023, I woke up to a huge surprise - I'd been selected for Forbes 30 Under 30! I was 20 years old and just about to start my junior year at UT. To this day, I remain one of the youngest people to ever make the list.
Helped start one of the largest university startup accelerators
I was the Director of Community for Texas Momentum, which became and still remains one of the largest university startup accelerators in the US. I mentored over 15 different startups over 3 batches, allowing me to get up close and personal to a lot of startup problems and advice.
GROWTH ROLES
Brought in results for several venture backed startups and companies
In the past four years, I've worked in growth and marketing roles for over a half dozen companies and VC backed startups, including Red Bull, Endeavor (raised $7M), and Toolhouse (raised $2M).
Launched the Virality Playbook
During the holidays in 2024, I decided it was time for the startup world to have a full stack growth playbook, and I began work on the Virality Playbook, and the first version was launched in January 2025 with just 75 pages, to a strong reception.
Since then, I've expanded the playbook to over 350 pages, and more than 500 founders have bought it. I've been invited to conferences and events as a speaker, and have had over 20 startups ask me to consult for them.
Pricing
Choose your path to growth.
Lifetime access to the Virality Playbook
350+ pages of content + all future updates
Curated growth strategies trusted by 500+ founders
Includes Case Studies and Fundraising Playbook
Fully refundable for 72 hours after purchase
Includes full access to the Playbook forever.
5 hours per month of 1:1 growth advice via Zoom.
Custom growth strategy tailored to your product.
Direct feedback on your entire growth stack.
Text me on my personal number.
Limited Availability.